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SDM featured in “The Upside of Irrationality”

Dan Ariely a behavioral economist from Duke mentions System Design and Management in his new book “The Upside of Irrationality”. In his book, a sequel to the New York Times bestseller “Predictably Irrational”, Ariely intertwines research with personal stories including stories of his time as a “lowly assistant professor at MIT”.

The story begins with “here is a story of a time when I lost my own temper” and describes a dispute between Ariely and a revered professor of finance, a former dean of Sloan, code named Paul, over a scheduling conflict of SDM classes. SDM students are described as curious and, reportedly, Ariely enjoyed teaching them.

This story is just an anecdote used as a preface to a chapter on fleeting emotions followed by impulsive acts. Ariely and his fellow behavioral economists construct amusing research to expose how we humans continuously fail to behave rationally. In these experiments subjects fold origami frogs, build Lego robots, put their hand in close to boiling water, and speed date.

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