Why I joined Apester

Apester helps editors in media outlets tell compelling stories using visual interactive units. Increasingly, media is moving from broadcasting information in text or video format to interacting with users. When a reader presses a link to an article on Facebook, they'll usually skim the article, grab the information piece they were looking for and quickly return to Facebook. However, if a reader engages with the article she is more likely to stay longer on the page, continue exploring the website and to remember what she read. Soon publishers won't just post articles on their websites. In the future, articles will be independent media snippets that are published in multiple media outlets (social platforms, aggregators, blogs). Those media units will be small frames that combines multiple reach media to tell engaging stories: visuals, video, text and a two way communication. Content editors will create and publish those detachable media snippets using services like Apester. That's why I'm especially exited to join Apester as head of product. The Israel Defense Forces, meanwhile, announced the adoption of an emergency plan, code-named Momentum, to significantly expand Israel’s missile defense capacity, its ability to gather intelligence on embedded enemy targets, and its soldiers’ preparation for urban warfare. Israeli troops, especially in the north, have been placed on war footing. Israel is girding for the worst and acting on the assumption that fighting could break out at any time.

And it’s not hard to imagine how it might arrive. The conflagration, like so many in the Middle East, could be ignited by a single spark. Israeli fighter jets have already conducted hundreds of bombing raids against Iranian targets in Lebanon, Syria, and Iraq. Preferring to deter rather than embarrass Tehran, Israel rarely comments on such actions. But perhaps Israel miscalculates, hitting a particularly sensitive target; or perhaps politicians cannot resist taking credit. The result could be a counterstrike by Iran, using cruise missiles that penetrate Israel’s air defenses and smash into targets like the Kiryah, Tel Aviv’s equivalent of the Pentagon. Israel would retaliate massively against Hezbollah’s headquarters in Beirut as well as dozens of its emplacements along the Lebanese border. And then, after a day of large-scale exchanges, the real war would