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Advice for digital publishers adding video ads to their sites

Nowadays most media outlets provide their content free of charge, that's what users expect; And with the rise of content aggregators and social media many publishers are struggling. As a result publishers try new ad forms such as content marketing, native ads and video. In response users, annoyed with the increasing distraction, adopt ad blockers. As always, a balance between conflicting interests will be reached. A balance that will keep publishers profitable, or at least afloat, while restraining the negative impact to the reading experience. Video ads may be the best option for consumers and publishers. Video ads, in contrast to native and content marketing,  maintains the clear boundary between content and advertisement.

I recently wrote a post for publishers on how to add video ads to their sites. The article was published in Video Ad News magazine. Take a look here.

Here's a screen-shot of the article (notice the ads in the screenshot, I stand by publishers and I'm not using ad blockers :))


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