Advice for digital publishers adding video ads to their sites

Nowadays most media outlets provide their content free of charge, that's what users expect; And with the rise of content aggregators and social media many publishers are struggling. As a result publishers try new ad forms such as content marketing, native ads and video. In response users, annoyed with the increasing distraction, adopt ad blockers. As always, a balance between conflicting interests will be reached. A balance that will keep publishers profitable, or at least afloat, while restraining the negative impact to the reading experience. Video ads may be the best option for consumers and publishers. Video ads, in contrast to native and content marketing, maintains the clear boundary between content and advertisement.

I recently wrote a post for publishers on how to add video ads to their sites. The article was published in Video Ad News magazine. Take a look here.

Here's a screen-shot of the article (notice the ads in the screenshot, I stand by publishers and I'm not using ad blockers :))

Comments

AA Problem

AA stands for Attention Allocation not Alcoholic Anonymous. Sorry for the deceiving eye catcher. PTT presentation is work I did in 2005 in the purely abstract edges of Operation Research. I uploaded a PPT presentation. The presentation is lighter and more colorful than the actual article. Warning you have to be a bit of a geek to press the link above. For the super geeks I put a link to the full article. It’s called “Attention Allocation to Partially Observable Heterogeneous Customers – with Imperfect Treatment”, Catchy? Full AA Problem article

Digital Life - Art of Display

TNS, a market research firm, conducted an extensive research on the use of mobile, internet applications and social media around the world. What's really cool about it, more than the findings themselves, is the way the findings are presented. Sometimes, visualization is what matters most. http://discoverdigitallife.com/

SDM from up on the bridge

I am taking the first spring semester as a long distance student in MIT's System Design and Managment (SDM) program. The long distance option, which I am grateful for, poses some challenges. A month into the semester, I am still trying to improve the interaction with the classroom, faculty and fellow students and maintain a balance between school and work. Setting up a work station I am using my home office (/living room /dining room/ guest sofa) from which I connect to the ‘bridge’. I find it useful to work with two screens. One displays the class, the mike controls and my video (I want to see how I appear to people looking at me from the classroom). The other displays the presentation slides and notebook (OneNote). The webcam is positioned above the main screen and when I look at the other screen, I am not facing the webcam. Class participation The video and sound quality are good. Material is always available before hand on the web. So keeping up with the studies is eas...

Savvy Avi

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