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Closed feedback loop increasing ROI in click to call mobile advertisement

I recently wrote a blog post on click to call mobile advertisement and some of the cool technology I built in Jumptap to improve click to call advertisement success. The post has the catchy name "5 Steps for Successful Click to Call Display Ads".

"When mobile advertising first hit the scene, Click-to-Call banners held the promise of being the coolest and most direct way for advertisers to drive direct leads from mobile banners. The challenge, however, was that if a large number of consumers accidentally clicked on a Click-to-Call ad, the advertiser would be charged big money for those ‘misfires’.
Recently, Jumptap helped change the equation by offering optimization for reducing this problem. Now, Jumptap can track real calls made from Click-to-Call ads and optimizing around sites that result in large quantities of ‘misfire’ calls. This new function, as well as four other important steps, is critical for any advertiser looking to leverage Click-to-Call for a successful campaign..."
Read the full post here.

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