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eMbrace venture

eMbrace venture which I am a part of started as a project in Product Design and Development class. It is mentioned in the last SDM pulse in an article by the class's professor Qi Van Eikema Hommes:

“one team in this year’s class started out with a technology—an RFID tracking device—rather than a need. Team members wanted to design a web-based system to track everything from documents to parts and information. In class, the students were urged to find out why the world would want their system. Using techniques learned in class, they interviewed and observed people, ultimately identifying a need among parents who sometimes lose their young children in busy areas. The team felt that these parents would like anyone who finds their child to be able to contact them quickly. Based on this need, the students developed an attractive RFID bracelet for kids and a companion web-based tracking system. The team is now exploring the possibility of collaborating with Verizon to produce such a system.”

Read the full article at

https://docs.google.com/viewer?url=http://sdm.mit.edu/docs/sdm_pulse_summer_2010.pdf

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