Advice for digital publishers adding video ads to their sites

Nowadays most media outlets provide their content free of charge, that's what users expect; And with the rise of content aggregators and social media many publishers are struggling. As a result publishers try new ad forms such as content marketing, native ads and video. In response users, annoyed with the increasing distraction, adopt ad blockers. As always, a balance between conflicting interests will be reached. A balance that will keep publishers profitable, or at least afloat, while restraining the negative impact to the reading experience. Video ads may be the best option for consumers and publishers. Video ads, in contrast to native and content marketing, maintains the clear boundary between content and advertisement.

I recently wrote a post for publishers on how to add video ads to their sites. The article was published in Video Ad News magazine. Take a look here.

Here's a screen-shot of the article (notice the ads in the screenshot, I stand by publishers and I'm not using ad blockers :))

Comments

Metallurgist mods made with Sloyd

Name: Stonebreaker Description: The Stonebreaker is a massive broadsword forged for the Onarks , its chipped blade a testament to countless battles, capable of smashing through stone and armor with raw, unrelenting power. Name: Bloodreap Description: The Bloodreap is a hauntingly curved scythe favored by the Saängwyr , its blade eternally stained with blood, perfect for swift, lethal strikes that drain both life and vitality from its foes. Name: Gilded Terra Description: Forged by the royal ironsmith from rare earth materials and gold, the Gilded Terra channels the elemental mastery of the Horas , resonating with the raw power of earth and fire in every strike. Name: Verdant Sovereign Description: A masterfully crafted spear with an emerald blade, the Verdant Sovereign channels the ancient Nature Magic of the Elari , striking with both regal precision and elemental fury. Name: Stellar Edge Description: Crafted using advanced alien technology by the Tingava , the Stellar Edge ...

The World of Zero Growth

Jay Forrester , the founder of System Dynamics, a man regarded by many as a legend, was a guest lecturer in SDM ’s System Design class. At 92, Forrester is still relentless at finding the true implications of public policies through system dynamic simulations and working to correct policy. His work in the 70’s and onwards on the limits to growth led him to believe that people are consuming and growing beyond the world’s capacity and that disastrous consequences will follow. The implication of this belief is harsh; humanity should stop striving for growth and instead maintain a net growth of zero. Most extreme opinions are a product of dichotomous “black and white” thinking. This case is entirely different. Extensive research, innovation and his boldness to face an unpleasant revelation created this extreme view. Forester realizes that it is futile to lobby for such changes. Policy makers cannot radically change the direction of policy without a strong support of constituents. T...

AA Problem

AA stands for Attention Allocation not Alcoholic Anonymous. Sorry for the deceiving eye catcher. PTT presentation is work I did in 2005 in the purely abstract edges of Operation Research. I uploaded a PPT presentation. The presentation is lighter and more colorful than the actual article. Warning you have to be a bit of a geek to press the link above. For the super geeks I put a link to the full article. It’s called “Attention Allocation to Partially Observable Heterogeneous Customers – with Imperfect Treatment”, Catchy? Full AA Problem article

Savvy Avi

Search This Blog