Savvy Avi

Nowadays most media outlets provide their content free of charge, that's what users expect; And with the rise of content aggregators and social media many publishers are struggling. As a result publishers try new ad forms such as content marketing, native ads and video. In response users, annoyed with the increasing distraction, adopt ad blockers. As always, a balance between conflicting interests will be reached. A balance that will keep publishers profitable, or at least afloat, while restraining the negative impact to the reading experience. Video ads may be the best option for consumers and publishers. Video ads, in contrast to native and content marketing,  maintains the clear boundary between content and advertisement. I recently wrote a post for publishers on how to add video ads to their sites. The article was published in Video Ad News magazine. Take a look here . Here's a screen-shot of the article (notice the ads in the screenshot, I stand by publishers and I...

I found out about Neo4j  in Mark Jackson's blog  and then found this post by a Neo4j employee explaining how to chart your Facebook network of friends step by step. Not all the steps worked for me, which is probably for the better, since I had to learn cypher (the Neo4j querying language) to complete the chart. I found a few (semi) interesting facts: - For every direct connection I have there are 10 additional connections between my friends. - I share over half of my connections with my wife. Though this is not bi-directional, she has many more connections than me. In the picture below I am the red dot in the middle and my wife is the red dot at the far right. Every dot between the two of us is a shared connection, while dots to my  left, above and below are only mine connections. - Most of my fiends are clustered in neat silos. This picture is a network diagram of about half of my Facebook connections. I am colored red, my wife is colored orange and other colo...

The app world conference hall is good for networking and sipping coffee but to have some fun I headed down to the device's conference halls. AT&T had a virtual tour on a cargo ship. After driving a lift I want to join the union. Measuring my heart rate with the Asus smart-watch. Yikes; 116, I must be excited by its elegance. An Ubuntu robot. That's a mobile device too, it's not all about phones.  HTC's Re wide angle camera on it's dinosaur shaped charger. It takes two hands to operate, one for the camera and another for the connected phone with the display. Still, I want one. Ford also makes bikes. This bike's horn, light and signals are controlled by an iPhone. Zenfone: the screen reacts to the cover and minimizes to a small circular display. Very handy.  LG Flex 2 adjusts to your butt curves. I wish my iPhone 5 had such a durable glass. Mini projector and a mini computer, together making a perfect home theater. A...