Hackmatch - Getting Creative in Jumptap's Hackton

One of the best events at Jumptap (now Millennial Media) is a quartely hackton. Teams have "24 hours to build something. There are no constraints, other than the fact that you must demo what you have built at the end. The office stays open all night with pizza, snacks and drinks (including a traveling beer cart). In the morning, the company reconvenes and the groups participating demo theirs ‘hacks’. The audience then votes on a winner using pre-determined criteria, and the winning group receives gift cards and bragging rights." (source Dave Cecere on http://www.techblog.jumptap.com/?p=114).

Each Hackmatch raises the bar in hack innovation and in showmanship. The main event now includes a panel of judges acting as Simon Cowell, Randy Jackson and Nicki Minaj. And increasingly hacks are making it into production as real features used by our customers and account managers.

Ad Wall - 2013 Spring Hackaton

In spring 2013 Hackmatch, my team built an ad wall. The wall is a full size interstitial ad made of smaller ad tiles. Our advertiser dashboard displayed statistics for each tile seperatly and also for the combined wall. In fall 2013 we are buiding a profile viewer. Jumptap carries user profiles which we use to display targeted advertising based on a user intrests and brand preferences. In our hack, a user can enter their email address and see how well we know them. Much like BlueKei's registry or Acxiom's about the data.

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Metallurgist mods made with Sloyd

Name: Stonebreaker Description: The Stonebreaker is a massive broadsword forged for the Onarks , its chipped blade a testament to countless battles, capable of smashing through stone and armor with raw, unrelenting power. Name: Bloodreap Description: The Bloodreap is a hauntingly curved scythe favored by the Saängwyr , its blade eternally stained with blood, perfect for swift, lethal strikes that drain both life and vitality from its foes. Name: Gilded Terra Description: Forged by the royal ironsmith from rare earth materials and gold, the Gilded Terra channels the elemental mastery of the Horas , resonating with the raw power of earth and fire in every strike. Name: Verdant Sovereign Description: A masterfully crafted spear with an emerald blade, the Verdant Sovereign channels the ancient Nature Magic of the Elari , striking with both regal precision and elemental fury. Name: Stellar Edge Description: Crafted using advanced alien technology by the Tingava , the Stellar Edge ...

The World of Zero Growth

Jay Forrester , the founder of System Dynamics, a man regarded by many as a legend, was a guest lecturer in SDM ’s System Design class. At 92, Forrester is still relentless at finding the true implications of public policies through system dynamic simulations and working to correct policy. His work in the 70’s and onwards on the limits to growth led him to believe that people are consuming and growing beyond the world’s capacity and that disastrous consequences will follow. The implication of this belief is harsh; humanity should stop striving for growth and instead maintain a net growth of zero. Most extreme opinions are a product of dichotomous “black and white” thinking. This case is entirely different. Extensive research, innovation and his boldness to face an unpleasant revelation created this extreme view. Forester realizes that it is futile to lobby for such changes. Policy makers cannot radically change the direction of policy without a strong support of constituents. T...

AA Problem

AA stands for Attention Allocation not Alcoholic Anonymous. Sorry for the deceiving eye catcher. PTT presentation is work I did in 2005 in the purely abstract edges of Operation Research. I uploaded a PPT presentation. The presentation is lighter and more colorful than the actual article. Warning you have to be a bit of a geek to press the link above. For the super geeks I put a link to the full article. It’s called “Attention Allocation to Partially Observable Heterogeneous Customers – with Imperfect Treatment”, Catchy? Full AA Problem article

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