Apester helps editors in media outlets tell compelling stories using visual interactive units. Increasingly, media is moving from broadcasting information in text or video format to interacting with users. When a reader presses a link to an article on Facebook, they'll usually skim the article, grab the information piece they were looking for and quickly return to Facebook. However, if a reader engages with the article she is more likely to stay longer on the page, continue exploring the website and to remember what she read. Soon publishers won't just post articles on their websites. In the future, articles will be independent media snippets that are published in multiple media outlets (social platforms, aggregators, blogs). Those media units will be small frames that combines multiple reach media to tell engaging stories: visuals, video, text and a two way communication. Content editors will create and publish those detachable media snippets using services like Apester. ...