Search engines and recommendation engines display results ranked by relevance, in a list or a thumbnail layout. That’s useful in many cases but sometimes it’s more useful to explore the relation between results. Consider the human mind. When we try to remember something we hop between bits of memories, one memory leads to another, and using associative thinking we eventually find what we are looking for. Here’s a joke about associative thinking. Two couples meet for dinner and while the women leave for the living room the men stay at dinning table and talk. “Hey” says one “I ate at a great restaurant the other day. What was the name? Something to do with flowers. Daisy, Blossom. No I got it.” Then he shouts to the living room: “Rose, what was the name of that restaurant?” For that propose Roi , Natali and I built Kluster a search tool for associative exploration. The name comes from a combination of cluster and K-means, a popular clustering algorithm that we used in an ...